Protecting futures

Protecting the future of our planet and the long-term success of our customers.

infographic futures

How we do it

With a rapidly growing global population and diminishing resources, as a society we need to do more with less. These global forces are now shaping new market expectations and the expectations of customers. By applying the principles of the circular economy, we can reduce waste, keep materials in use and regenerate natural systems. That’s why we constantly strive to develop new, innovative solutions that reduce the environmental footprint of our products and services across their life cycle, from the raw materials we source through to the end of their life. We are also actively working to significantly minimise our operational footprint and impact. By protecting the environment, we are securing our future growth as well as societal development.

Our environmental efforts have a significant social impact throughout our value chain. Upstream, we expect our suppliers to comply with our social and environmental criteria. In many cases we are engaged in the development of leading sustainability practices and standards. Downstream, we are informing consumers about responsible waste management and recycling, while also helping to create socio-economic value for communities through the use of recyclable materials. Our work under Futures combines our efforts to support sound environmental development, strengthen communities and contribute to sustainable food value chains.


Infographic protecting futures
Three employees in a meeting

Engaging customers

Our goal is to create and share value for and with our customers through our products and services.

Sugar cane and  bio-based plastic caps

Responsible sourcing

Every purchase decision we make as a business has an impact. Responsible sourcing means going beyond the traditional factors of cost, quality and delivery time in our decision making.

Close up of a wind turbine producing alternative energy

Environmental impact

We are working with suppliers and customers to minimise our environmental impact across the entire value chain, from sourcing to production, use to disposal.

Flattened used beverage cartons in a pile

Circular economy

Our business prevents food from being wasted and optimises the use of resources. In this way, the principles of circularity are at the very heart of our business. Our value chain approach and partnerships are helping normalise the circular economy.

Flattened, used packages being recycled

Post-consumer recycling

We take a proactive and pioneering approach to make sure cartons are collected, sorted and recycled so that they keep delivering value. When a recycling value chain is working well, it also prevents littering, saves resources and reduces climate impact – all of which are vital to our shared sustainable future.


Forest, FSC certification

FSC? certification, labelling and verification

All our paperboard comes from wood from forests certified to FSC? standards and other controlled sources. Since the introduction of the FSC label on our first package in 2007, we have produced over 460 billion FSC? -labelled packs and deliver ? billion fully renewable packages in 2018 alone.

Solar panels, renewable electricity

Toward 100 percent renewable electricity

We see renewable energy as key to our carbon reduction strategy and in 2016, having made steady progress towards energy-efficient operations, we made a public commitment to RE100 to source 100 percent renewable electricity by 2030.

Global Downloads

Sustainability Report 2019

Sustainability report


Infographic renewability


Infographic achievements

Do you want to learn more about our work on protecting futures?